Friedman-Swift Associates
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Regional Dealer Associations often want to know three things:

1. How is their brand perceived in the local market?

2. How is the competition perceived in the local market?

3. What can they do to increase sales and win over more of the competition's customers?

Friedman-Swift Associates has answered these questions for many Dealer Associations and their advertising agencies over the years, drawing upon our expertise in understanding automotive consumers.

Our research for Dealer Associations has incorporated product positioning, new product launches, advertising direction and effectiveness, and pinpointing precisely what regional customers want and need.

Each study for Dealer Associations is custom-designed and relies heavily on the strength of Friedman-Swift's professional staff, which includes researchers with solid backgrounds in advertising, statistics and research design.

View more information about our research staff.

For more information about Dealer Association research, e-mail, or call (513) 772-9200.


Friedman-Swift  |  110 Boggs Lane Suite 200  |  Cincinnati, Ohio 45246  |  513-772-9200