Auto Dealership Loyalty Gains Momentum
Nearly two-thirds – 62 percent – of new car buyers visit only the dealership they buy from and no other, according to research released today by Friedman-Swift Associates, an automotive marketing research firm.
Does Facebook Work for Auto Dealerships?
More than one in four new car buyers visit social networking sites at least weekly, according to research released today by Friedman-Swift Associates, a national market research firm based in Cincinnati, Ohio.
Car Shoppers Keep Clicking before they buy
New car buyers keep clicking their way to auto dealership web sites, according to national data released today by Friedman-Swift Associates, an automotive market research firm.
Number of Auto Buyers at Dealer's Web Sites
New car buyers visiting dealership web sites have increased by more
than 70% over the past four years, according to market research from
Friedman-Swift Associates, an automotive marketing research firm in
View 2005 NADA DSP Survey
Research conducted by Friedman-Swift Associates for the NADA
Information Technology Committee shows that overall dealership
satisfaction declines with Dealer System Provider (DSP) vendors. After
an impressive increase in overall satisfaction from 2001 to 2003, the
industry experienced a decline in 2005.
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